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What is “single use”?

EDITORIAL & PERSONAL LICENCE, AND STANDARD LICENCE

Licensed Picfair images can be used to accompany a single piece of content wherever it goes.

 

For example, if an image licensed under our Editorial & Personal Licence is used for a blog post, the same image can be used if this blog post is featured on your homepage, or shared on social media, or reproduced in print, without necessitating re-licensing.

 

Similarly, if an image licensed under our Standard Licence is used to accompany a product, the same image can be used if this product is featured elsewhere on your website, or in a printed brochure, without necessitating re-licensing.

 

If you wish to use the same image to accompany a different piece of editorial content, or a different product, you’ll need to re-license the image.

ADVERTISING LICENCE

Images licensed under our Advertising Licence can be used for a single campaign across multiple mediums.

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