Why are some image sales allowed to be anonymous?

When someone buys an image on Picfair, we allow them to remain anonymous to the photographer they're licensing from, as often the projects they are working on are private and confidential or yet-to-be-published. They don’t want their projects to be public, and we respect this.


But don't worry: whenever an image is licensed, Picfair knows who the licensee is and what their intended use is, regardless of whether they've chosen to remain anonymous, so we can always check to see they are using the image within the scope of our licensing agreement!


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