Your store is your own personal store, where only your images live. You can curate and promote your store however you wish. For tips on promoting it, download your free marketing guides here.
The Picfair marketplace is a pool of every image uploaded by all the photographers on Picfair, and this is where image buyers can search using specific search terms to find what they're looking for.
Every time you upload images, they will be automatically uploaded to both your store and the marketplace.