Editing a licensed image
Buyers can edit an image with photo-editing software after licensing it. This includes cropping, resizing, adjusting contrasts and colour balances.
Our licence agreements do not permit re-composition. This means cutting out or remixing entire elements of the image to fundamentally change its composition. For example, buyers can bring out the orange of a sunset with filters or adjustments, however, wouldn't be permitted to replace the sun with the moon.
Non-permitted use of Picfair images
All Picfair licences are 'single-use' so can only be used for one story or campaign before they need to be licensed again. Picfair images are not currently licensable for:
- Obscene/ pornographic use
- Incorporation into a brand logo. For example, Apple couldn’t use a Picfair image of an apple to replace their current logo
- Multiple-use: a licensed image cannot be used in multiple pieces of content - for example: using an image for your website and a printed brochure would require two separate licenses.
Time limits on image usage
There are no time limits on image usage. Once a buyer has licensed an image, they can use this whenever they like for however long they wish.
Picfair’s image licences allow corresponding social media and third party use. For example, if an image accompanies a blog post, buyers can use the same image when promoting the blog on Facebook, Twitter, Pinterest or other social media channels - whether manually attached, or automatically included as part of the page source.
An image can also be used through third-party distribution channels. For example, if a blog is published on a site, and is then fed through Flipboard or other feed content.
Licensing for a multiple format campaign
If a buyer wants to license a single image for a campaign that uses multiple formats such as a brochure and a website, this requires individual licenses - one license for a brochure; one for a website.
There are exceptions to this policy: for example when an image is used for a print article, use on the corresponding web piece is accepted so long as it isn’t a different story.
We've tried to make our licences easy to understand for buyers and recommend reviewing our licence agreements for more detail.